• Lara

The Rise of TikTok

Updated: Jun 9, 2020



Unless you've been living under a rock for the past year or so, you must know there is a new social media on the block, the famous (for some infamous) TikTok.


For those of you who somehow still don't know what I'm talking about, let me help you out.


What is TikTok?


TikTok is a Chinese social media platform used to record and post short videos - we're talking as short as 6 seconds or as long as 1 minute, which, if you ask me, is the perfect length for people's attention span nowadays (me included, hehe).


So, what's all the fuss? You may ask. You may think it doesn't look all that different from Instagram and that, my friend, is because... it isn't. The way the two platforms work is really similar but there are a few key differences.


These are the main ones:


  • on TikTok you can only upload videos, so no photos allowed

  • on TikTok the videos often include some type of soundtrack or pre-recorded audios used to lip sync

  • on TikTok most of its filters are a lot more sophisticated than Instagram's filters

  • on TikTok the videos posted normally feature either dances (which can easily become viral) or comedy videos


But why write so much when I can just show you a video or, as today's kids would say, a TikTok (that's right, it's a word) so here's one of my personal favorites.



Now, TikTok was initially designed for younger kids and teenagers and their biggest user base still falls within that age range (41% of users are aged between 16 and 24) but just scroll through the app's feed and it won't take you long to realize age has got little to do with who uses the app.



So should I download TikTok?


I had heard so much about this new social media, a few days ago I finally caved in and I decided to download it and now I can finally say there are two things I've learned from my experience.


The first super important realization that came to me is (drum roll...) people can be really funny when given the chance. Like really, really funny. I was truly surprised by the effort and creativity put into the making of some of the videos, just take a look at the masterpiece below.



And, unfortunately, the second realization was... Boy, is TikTok addicting! There's so much content on the platform... and that, together with the fact that the videos are so short you really don't get a chance to get bored, means you can easily end up spending hours on it without even realizing it.


So? Final thoughts on TikTok? I'm not sure how long TikTok will be around... Will it become Instagram's new brother? Or will it perhaps beat its competition? For the time being, especially with the way things are at the moment (quarantine and everything), I'd say out of all the options we have when it comes to wasting time, this one may not actually be so bad after all.


Do you have TikTok? Do you also think it's addicting and, most importantly, do you think it's here to stay?


unless you've been living under a rock: used sarcastically to say you must know about something

attention span: the length of time a person is able to concentrate

key: important

lip sync: move your lips silently in synchronization with a pre-recorded audio

cave in: stop resisting

masterpiece: a great work of art

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